1) NOT to Shop. Yes we can ply them with beer and supply personal shoppers, but if they had their druthers most would rather not shop.
2) TO BUY A GIFT CARD. This is practically foolproof. His only options are first and foremost chosing the right store and secondly the right dollar amount. The only mistake a guy could make is to purchase a gift card for essential needs like groceries or even worse, a gas card. So here’s a suggestion: